Tenerity was officially launched and rebranded under its current name in April 2021. It was established after JPMorgan Chase acquired the global loyalty division of cxLoyalty, with the remaining operations pivoting to focus on subscription-based loyalty and engagement programs. [1, 2, 3]
Historically, the company’s foundational roots as a data-driven marketing and engagement provider began much earlier through its predecessors (such as Affinion Group and cxLoyalty). [1, 2]
For more details on the company’s background and services, visit the official Tenerity About Page. [1]