Trilegiant Corporation was formed in July 2001 when Cendant Corporation outsourced and licensed its Cendant Membership Services and Cendant Incentives businesses to the newly created entity under a long‑term agreement.[6] In October 2005, Apollo Global Management acquired Cendant’s Marketing Services Division (including Trilegiant) and reorganized the business as Affinion Group, headquartered in the Stamford, Connecticut area.[7] Affinion rebranded as cxLoyalty in June 2019 to reflect a focus on loyalty and customer engagement solutions.[8] In December 2020, JPMorgan Chase agreed to acquire (and by early January 2021 closed on) cxLoyalty’s Global Loyalty division—including its travel platform and points bank—which now operates inside JPMorgan’s payments/card ecosystem;[9][10] the remaining Global Customer Engagement business subsequently rebranded in April 2021 as Tenerity, Inc.[11]
